TOP TIER
CANDIDACY
Executive career coaching for people within the Marketing, Marcom, Advertising, Digital and Creative Industries specialized in strengthening your candidacy and value in the job market.
Whether you are pursuing a new opportunity, navigating a career transition, or proactively preparing in a changing market, how you present yourself professionally has tremendous influence. Your Resume, LinkedIn profile and/or Portfolio are not simple career documents — they are strategic tools that establish your professional brand, clearly signal your value and differentiate you in a competitive market. Furthermore, how approach your job search, engage with hiring teams, communicate your experience, prepare for interviews, and conduct yourself throughout the process all influence how you are perceived — and ultimately, whether you are identified as a top candidate.
Top candidates stand out immediately. They are intentional, prepared and highly focused in how they present themselves. Their experience is clear. Their value is compelling. Their communication is polished. Their approach is strategic.
STRATEGYCLARITY
POSITIONING
SUCCESS
Many people consider coaching at a significant point in their career and the majority of people have one of the following profiles below.
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UNIQUE VALUE
You are at a career stage where you have developed skills, achievements and responsibility and are looking to improve on clarity, or, impression. You may be unsure of your unique value and how to position yourself more effectively in market, or, you may be at a stage where you want to grow, expand, maybe make a big move - but need to establish a competitive edge and refine your career profile.
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TENURE BUT TIMID
You have been in a company or a position for a long time and have grown comfortable. You have an esteemed tenure, but have hit a ceiling and though you are fairly risk-averse, you are ready for a change. Your resume is old, your linkedin is static, etc., and it’s overwhelming to determine how to position your skills and value - you want to re-enter the job market with a refreshed image and identity.
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HIT A WALL
You are fairly senior in your career and are feeling a bit out of touch within your professional community and current position/working environment. You feel like you might want to transform entirely. You are ready and eager to re-position yourself, renew your image and rekindle your sense of identity, career value and focus. You have had several career roadblocks recently and realize you need to take action.
MAJOR ATTRIBUTES IN CONSTUCTING A KILLER RESUME:POSITION CAREER ON SKILL EQUITY UPWEIGHT AND DOWNWEIGHT MAIN FACTORS
REFRAME NEGATIVES
AMPLIFY STRENGTHS
DISTINGUISH ACCOMPLISHMENTSSTRATEGIC ORDERING
FULL DETAILS & TRANSPARENCY
CURATED INDUSTRY JARGON
HIGHLY ASSERTIVE TONE / ALACRITY
RESPECT FOR THE READERMEANS
POINT OF VIEW / NARRATIVE PERSPECTIVE POWER PHRASING AND DYNAMIC SENTENCE STRUCTURES ACTION VERBS TRADITIONAL AESTHETIC CONSOLIDATION OR SEPARATION FOR CLARITY N P
All candidate coaching packages are conducted over TEAMS and generally span a 1 - 3 week time frame.
RESUME RENEWAL
ADVISORY CONSULT
I have worked within, or for, an esteemed roster of local and global tier-one companies throughout my career, whether partnering with CPG Marketing and MarCom teams, developing leading ad campaigns within Strategy and Advertising, or, leading Executive Recruitment with top companies. From this collective experience, I have studied success and value across brands and people and have identified many attributes and behaviours to benchmark against.
Bringing the insights from Executive Headhunting into executive coaching, my practice is focused in helping senior level executives establish top candidacy and value at whatever career stage they are in. My approach follows themes of confident positivity, organization, process, goals - and labour intensive detail accuracy. It isn’t a formula, but it is a foundation I refer to and upweight where relevant. I also keep the lens on your marketability and skills equity - to ensure that whatever content is being created, or, plan that is taking shape - you build upon what you have achieved to date in your career.
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